BIRAS

We at biras are determined to, with your help, contribute positively to climate change by offering fossil-free products to the wax market. The waxes we produce and sell have the same characteristics as stearin or paraffin wax, with the big difference that it's fossil-free and animal-friendly. We are based in northern Sweden and collaborate with local forestry organisations to ensure sustainability remains a core priority not only or us, but also for you.

 

OUR JOURNEY

How did it all start and how far have we gotten?

The history of biras started in 2006, when Per, Lars and Albin founded the company. Back then, they built the first viable factory and got the first product samples in 2007. During the following 10 years, the unique chemical process has been improved to fit the market's needs and the company is nowadays primarily driven by Per, his son Daniel, and technical advisor Professor Albin.

Today biras is making final improvements to its Minimal-Viable-Product (MVP) factory and is preparing to provide value in a commercial scale. We have already been in touch with the market (businesses & consumers) and we see a strong need for our products in a mature market which has not changed much the past 100+ years.

biras is aiming establish to strategic partnerships and seek financing during 2022, to pave the way for bringing value to the market on a commercial scale. 

 

THE TEAM @ BIRAS

 

PER HEDEMALM

Founder & CEO

Pers holds a Master of Science in Engineering Physics from Lund University of Technology and is a certified secondary school teacher in 10 different technical subjects (including chemistry/ma/fy/technology). Per has previously worked at Ericsson Telecom AB and the Institute for Industrial Technology Research, among others, and now works as a teacher of chemistry and science at the municipal high school Sandbackaskolan in Arvidsjaur. Per has previously carried out consultancy assignments in the environmental field on behalf of the Swedish Environmental Protection Agency, the Swedish Society for Nature Conservation, the Swedish Chemicals Inspectorate, the Nordic Council of Ministers and the European Commission, among others. Per has successfully led international projects with up to ten participating companies from the US, Europe and Asia.

DANIEL HEDEMALM

Sales, Marketing & Investor Relations

Daniel has a Master of Business Administration (MBA) degree and has several years of experience within Project Management on a global scale. His professional career further continues to be strongly focussed on Sales & Business Development at biras.

ALBIN CZERNICHOWSKI

Scientific Advisor

Albin is Professor Emeritus of Physical Chemistry with extensive experience in the production of waxes from synthesis gas. Albin has developed completely new processes to optimize the yield of the processes used by biras. Albin has been granted some 20 patents in the field in which biras operates, and thus has a deep know-how in the field. Albin has developed the epoch-making plasma technology, which means that the yield from biras plants is higher than from competing concepts.

IMRAN ALI

Technical Manager

Imrans holds a master's degree in chemical engineering from Chalmers University of Technology. Imran has a background in the chemical industry, including the manufacture of waxes and polymers on an industrial scale.

KRISTINA BILLBERG

Sales & Product Development

Kristina is a trained professional pharmacist, and has experience in new drug development, clinical research, and marketing and sales of skin care products.